FOR IMMEDIATE RELEASE
February 5, 2025
Partners for Rural Transformation (PRT) and Association for Enterprise Opportunity (AEO) Announce Strategic Partnership to Support Rural Small Businesses
Washington, D.C. – The Association for Enterprise Opportunity (AEO) and Partners for Rural Transformation (PRT) have signed a Memorandum of Understanding (MOU) to advance economic opportunities and financial inclusion for small businesses in rural and underserved communities. This collaboration will focus on advocacy, research, resource development, and public engagement to address systemic challenges rural entrepreneurs face.
“As we continue our commitment to fostering economic resilience for underserved entrepreneurs, this partnership with Partners for Rural Transformation is an important step toward expanding access to capital, resources, and policy support for rural small business owners,” said Natalie Madeira Cofield, President & CEO of AEO. “By leveraging our combined expertise, we can create meaningful pathways to success for businesses that are often overlooked yet vital to local economies.”
Through this partnership, AEO and PRT will collaborate on economic development initiatives that empower rural entrepreneurs, engage in joint advocacy efforts, conduct research to inform policy development, host events and public forums, and conduct research to inform policy development.
“Rural communities are essential to our nation’s economic future, yet persistent poverty and systemic barriers continue to limit opportunities for entrepreneurs in these regions,” said Farah Ahmad, President of Partners for Rural Transformation. “This collaboration with AEO strengthens our mission to drive equitable access to capital, support business development, and uplift rural economies.”
As part of this agreement, AEO and PRT will integrate financial and technical assistance programs, promote business health assessment tools, and elevate awareness of the unique challenges and opportunities facing rural small businesses. The partnership will also engage key stakeholders, policymakers, and industry leaders to advance solutions that promote economic sustainability in rural America.
About the Association for Enterprise Opportunity (AEO)
Founded in 1991, AEO is a national nonprofit organization dedicated to supporting small and microbusinesses, particularly those in underserved communities. AEO provides resources, research, and advocacy to drive inclusive economic growth and empower entrepreneurs.
About Partners for Rural Transformation (PRT)
PRT is a coalition of six community organizations working to launch economic development innovations to achieve socioeconomic equity in rural America. Through advocacy, capital access, and strategic partnerships, PRT empowers rural entrepreneurs and strengthens local economies.