Program Overview

AEO is excited to invite your organization to participate as a Network Partner in the AEO’s Retail Advantage Initiative, an exciting new partnership with Walmart’s Center for Racial Equity aimed at fostering the growth of Black-owned retail businesses. This initiative connects these businesses to a network of partners and resources designed to drive exponential growth in customers, sales, and profits. 


The AEO Retail Advantage Initiative seeks to create a supportive ecosystem tailored to the unique needs of retail-based businesses. By leveraging the strengths of network partners, AEO aims to provide comprehensive support that drives growth and success for Black-owned retail businesses.

The Retail Advantage Initiative will be up and running in September 2024 and we are actively seeking partners and resources to support the work.


AEO Retail Advantage Platform

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Access to a network of Retail Advantage partners

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Find an online community of entrepreneurs to gain advice, learn, and receive referrals

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Get technical support through our e-platform

Find lenders with services prioritizing assistance to Black-owned businesses

Access to minority business certification programs

View webinars that are focused on challenges and solutions for retail businesses

Do you work in your community to support small businesses?