Now Accepting Applications!

AEO and GoDaddy are teaming up to provide technical assistance to business owners around the U.S. Through Empower by GoDaddy, we equip entrepreneurs in underserved communities with training, tools and peer networks to help small businesses establish and improve an effective digital presence.  

Accepted organizations will receive a $25,000 grant to implement this program in their local markets and receive GoDaddy content and coaching. In addition, AEO and GoDaddy will provide support.   

Application Deadline:

August 24th

What is Empower by GoDaddy?

Empower by GoDaddy is GoDaddy’s philanthropic and social impact program that equips entrepreneurs in underserved communities with the training, tools, and networks that they need to accelerate their small business.

The Story

AEO’s new Innovation Hub model uses the power of collaboration to help members achieve a deeper impact in their communities. Our partnership with GoDaddy combines our model and GoDaddy’s expertise for a more inclusive marketplace. Empower by GoDaddy expands access to digital marketing expertise to business owners from all socioeconomic backgrounds by preparing them with skills and information that equalizes the playing field.

Requirements for Participating Organizations 

Recruit a minimum of 50 small business owners to participate in, and fully complete the Empower by GoDaddy Program. Program participants will engage in online group coaching with GoDaddy experts.

Deliver the Empower by GoDaddy Program utilizing AEO and GoDaddy’s online digital platform from January 2021 – December 2021.    

Survey and conduct strategic interviews of all participants that describe their digital presence. 


Collect standard feedback regarding program participants.  

Provide access to internet and technology (i.e. laptop or tablet) to ensure entrepreneurs can effectively participate in the Empower by GoDaddy platform,coaching opportunities, and products.

Participate in a virtual convening in October 2020.*

Participate in monthly conference call check-ins.*

Participate in a convening at the close of the grant program.*

*Appoint a project coordinator responsible for the noted requirements above.


As part of the Empower by GoDaddy program, organizations will receive access to curriculum and supporting tools to implement the program in their local market. The curriculum will come in two forms:


  1. Self-guide through videos, quizzes, worksheets, and forums. This will allow a more hands-off experience for the organizations as the entrepreneurs will guide themselves through the program content while having regular check-ins with the program administrator.
  2. PowerPoint decks, facilitator guides, and worksheets. This option is the high-touch approach. Organizations will receive and be trained on the content in order to teach the topics directly to the entrepreneurs.


Identify the Tools You Need

Let us demystify your website building process by explaining the difference between domains and hosting and how you can identify which products are best suited for your business.

Evaluate Your Business

This course is the foundation for all other courses as it helps you specify what makes your business unique and differentiates you from your competition, a message that your website needs to effectively communicate. This course integrates basic branding concepts.

Website Building: Content Generation

This course provides specific guidance on how you can write content for your website that engages customers and boosts search engine rankings

Website Building: Design & Branding

This course talks through best practices for determining the best color choices and fonts for your site, helping you extend your brand visually.

Is an Ecommerce Site for Me?

This course helps you evaluate if you need an ecommerce platform and guides you on how to quickly launch an ecommerce site.

Get Your Site Live! Technical Assistance

These courses walk you through the step-by-step creation process for building your site with GoDaddy Website products

  1. Building a website using Websites + Marketing
  2. Building an eCommerce website using Websites + Marketing online store
Get Found with SEO

Learn about SEO, best practices, content marketing and optimizing images

Reach Your Customers Through Email Marketing

Best practices to grow your business through email marketing, direct response marketing and trending marketing ideas

Meaningfully Engage Your Customer Through Social Media

Learn best practices for creating compelling digital content and building a social media calendar, leveraging free organic options. Level 2 provides guidance on leveraging paid online advertising options and explains how to identify appropriate goals for your investment in online advertising.

Serve Your Customers and Generate Sales

Learn best practices and tips on how to create a world class customer service experience and how this asset will help you generate sales.

Protect Your Customer and Yourself: Security 101

If you’re taking customer information or payments over the web, you need to ensure you’re protecting the customer. Learn best practices and tips to keep your customers safe – as well as your SEO rankings, which will be negatively impacted if you run an unsafe site.