About Empower by GoDaddy

Empower by GoDaddy in Partnership with AEO equips microbusiness owners with training, mentorship, support, and products to establish and amplify their digital presence in the marketplace.

The Curriculum

The curriculum consists of pre-recorded webinars, PowerPoint presentations, and worksheets.

Curriculum topics include: 

  1. Marketing 101: identifying and understanding your customer
  2. Evaluating Your Business 101: pitching business and marketing plans
  3. Digital Identity and Content Creation: crafting the right messaging for your website and social media
  4. Building a Website: digging in and getting a website live
  5. Ecommerce 101: selling products online and building an e-store
  6. Getting Found – Search Engine Visibility: learn how to boost your site’s search rankings
  7. The Power of Social Media: creating shareable and relevant content
  8. Email Marketing and Reaching Your Customers: learning different tried and true marketing practice

Additional Program Support and In-Kind Products


Each participant will receive the following tools through the program to ensure success and sustainability:


  1. GoDaddy products (in-kind) to establish their online presence
  2. Expert knowledge access to GoDaddy’s subject matter experts
  3. Visit #OpenWeStand for more information on how GoDaddy is supporting small businesses

COVID-19 Rescoure Webinars

Rethinking your Strategy and Moving to Ecommerce

With COVID-19 changing the way that we do business, this session will help participants rethink their business strategy and explore eCommerce solutions. 

Social Media is a Power Player

This workshop will cover how to create shareable and relevant content and
how to connect with customers on social media during a crisis. 

Best Practices for Teaching Virtually

With the move to virtual, this workshop will dig into best practices for
engaging your audience virtually, how to create compelling content and
how to give virtual your personal touch.

Staying Emotionally Healthy and Resilient During a Crisis

COVID-19 is shaping our lives in ways we never anticipated. With change can come anxiety. Join this webinar to learn tricks for maintaining your emotional health and strategies for developing new forms of resilience.

Empower Program Sites

Business Impact NW is a nonprofit Community Development Financial Institution (CDFI) dedicated to serving under-banked entrepreneurs. Their mission is to grow businesses that create jobs in underserved communities. Their vision is to enable all business owners to have an equal opportunity to succeed.


Business Impact NW provides coaching, classes and access to capital to community small businesses, with an emphasis on working with traditionally underserved populations – entrepreneurial low/moderate income earners, women, people of color, veterans, immigrants or members of the LGBTQ community.  

GMEN’s mission is to build the capacity of micro enterprise development organizations and small business owners around the United States of America, with a primary focus on the State of Georgia. As a statewide association they provide the primary infrastructure for assembling and dissemination information on micro enterprise development across the state. 

Justine PETERSEN is a nonprofit organization that connects low and moderate income individuals with the tools they need to access safe and affordable credit to fully realize their personal goals and dreams. Based in St. Louis, Missouri, the organization provides micro-enterprise and consumer lending, credit counseling and home ownership preparation and retention. Justine PETERSEN helps unbanked and underbanked individuals establish strong credit profiles so they can graduate to mainstream financial services and create better lives for themselves and their families. 


For more than 21 years, LiftFund, a 501(c)(3) nonprofit organization, has helped individuals achieve the American Dream by providing small business lending to those who do not have access to capital from typical lending sources, such as traditional banks. Along with vital small business loans, LiftFund provides educational services at no cost to borrowers, which are essential to foster self-sufficiency. 

JEDI increases the economic well-being of people and communities through business development and local wealth creation.

To do that, they offer training, coaching, financial services, loan services and moral support to entrepreneurs in the mountains of far Northern California.




New Ventures Maine (NVME) is a statewide community outreach program of the University of Maine at Augusta. Started in 1978 as a displaced homemakers program, NVME’s mission is to help adults succeed in the changing economy and achieve economic security for themselves and their families. They achieve their mission by providing classes and individualized coaching in planning a career, starting a business, managing money, and building assets. 

Start Small Think Big’s mission is to help under-resourced entrepreneurs create thriving businesses in underserved areas so owners can build wealth for themselves, their families and communities. They do this by activating and engaging a top-tier network of professional volunteers who provide high-quality legal, financial and marketing services, at no cost.  


Kentucky Highlands Investment Corporation’s mission is to provide and retain employment opportunities in Southeastern Kentucky through sound financial investments and the provision of managerial assistance. Their purpose is to coordinate, devise, implement, and promote community, economic, and social development efforts within our twenty-two county footprint.